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When creating a website or a blog for the first time, one of the first questions to answer is whether to go with a free blogging service such as WordPress.com, Blogger, or Tumblr, or a self-hosted Content Management System (CMS) such as WordPress.org, Joomla!, or Drupal. There are pros and cons to each option, and […]

We began working with Ms. Miller in July as she was starting nearly from scratch with a new business idea and little more than a domain name registered with WordPress.com. Her site’s content, brand identity, and marketing ideas were in draft form or buried inside her own head. It was a pleasure to work with […]

Color theory includes elements of art, science, and psychology. In this post, we will whittle it all down to a few points that will be relevant to your new brand or re-branding efforts for your business, but the underlying theme is that color creates meaning, and it should be used with purpose and intention. Selecting […]